Skill set supporting product strategy formulation for the biopharma industry – from candidate selection to Phase 3 & beyond.
- Strategy development & positioning – identifying & building value propositions
- Landscape assessment, insight generation & analysis
- Health Economics and HTA
- Strategic planning: commercial & evidence
- Forecasting, business/investment case development
- Launch leadership, planning, budgeting & performance
- Project leadership & delivery
- Leadership: matrix and 1st/2nd line leadership
- Agility across customer groups & disease areas (immunology & oncology)
Supported by a focus on personal development & growth
Professional Membership
- Member International Society for Pharmacoeconomics & Outcomes Research (ISPOR)
- Member Chartered Institute of Marketing (CIM)
- Chartered Marketer (CIM)
Qualifications
- MSc International Health Technology Assessment & Reimbursement (ScHARR – University of Sheffield)
- Masters of Business Administration (Henley Business School)
- BSc Pharmaceutical Chemistry (University of Kent – Canterbury)
- Leadership in Context (IMD)
- Postgraduate Diploma Marketing (CIM)
- Multichannel Marketing (Avado/Google)
Awards
- 2023 Akehurst prize for excellence in health economics (ScHARR – University of Sheffield)
- 2020 Senior marketer of year (Pharma Times)