Skill set supporting product strategy formulation for the biopharma & medical device industry – from discovery/early development candidate to Phase 3, launch & beyond.
- Strategy development & positioning – identifying, building and communicating value propositions
- Landscape assessment & analysis
- Strategic & Comp insight generation, analysis, application
- Integrated evidence planning & evidence generation of clinical and health economic evidence to drive access
- Forecasting, business/investment case development
- Modelling and economic evaluation
- Launch leadership
- Agility across customer groups & disease areas
- HTA/Health Economics, Market Access & Marketing
Skill set supporting delivery & leadership
- Strategic and operational planning
- Project leadership & delivery
- Coaching
- Leadership: matrix and 1st/2nd line leadership
- Budget and performance management
- Workshop planning and facilitation
Supported by a focus on personal development & growth
Professional Membership
- Member International Society for Pharmacoeconomics & Outcomes Research (ISPOR)
- Member Chartered Institute of Marketing (CIM) – Chartered Marketer
- Market Research Society (MRS) – Certified Member
Qualifications
- MSc International Health Technology Assessment & Reimbursement (ScHARR – University of Sheffield)
- Masters of Business Administration (Henley Business School)
- BSc Pharmaceutical Chemistry (University of Kent – Canterbury)
- Leadership in Context (IMD)
- Postgraduate Diploma Marketing (CIM)
- Multichannel Marketing (Avado/Google)
Awards
- 2023 Akehurst prize for excellence in health economics (ScHARR – University of Sheffield)
- 2010 Senior marketer of year (Pharma Times)